Simple rating questions can yield unreliable data. But when you ask respondents to make realistic trade-offs using methods like Conjoint Analysis and MaxDiff, you can uncover what they truly value.
Add the items you want to prioritize, like messages or benefits, and let the software design the combinations for you. Publish your survey and send a link to your respondents.
Respondents choose between different options created from your attributes and levels. Our software detects their preferences.
Configure different product options and see which ones your market is most likely to choose, all in our built-in simulator tool.
Add the items you want to prioritize, like messages or benefits. Let the software create your design, then publish your survey and send a link to your respondents.
Respondents choose which item is best and which is worst from a few items at a time. Our software detects their preferences.
Configure bundles of items and see how your market will choose, or determine which items to offer to reach the greatest share, all in our built-in simulator tool.
Gain access to an entire team of knowledgeable and friendly people ready to help you every step of the way!
From white papers to webinars to our active community forum, you have everything you need to complete a successful conjoint analysis study.
Learn how you can get the most out of our tools by joining us at one of our many in-person training courses around the world. Want us to come to you? We do that too!
We host your surveys on our secured servers for free (no additional cost per complete). Need to host on your own server, or in a specific location? Our software lets you do that too.
Phone? Tablet? Desktop? Our surveys automatically adapt to different screen sizes. Even conjoint exercises are mobile-responsive.
Seamlessly link your survey to a panel company or other survey software platform.
Collect only the data that matters most—use choice exercises that are automatically customized to the preferences and opinions of your respondents.
Use Conditional Pricing to control for premium vs. standard brands or use Summed Pricing to add incremental value depending on an attribute or level.
Use the choice simulator to search through all of the possible product combinations and optimize for share, revenue, profit, or volume.
Collect data on devices without an internet connection. When you have a connection, upload and sync your data to a central location.
Select, Ranking, Rating, Numeric, Open End, Constant Sum, Grid, Semantic Differential, and more. Or even build your own question!
Skip logic, Quota control, Piping, Looping, Dynamic lists, Test Data Generator, Segmentation, Shelf-facing display, etc.