MaxDiff is an approach for obtaining preference/importance scores for multiple items. Although MaxDiff shares much in common with conjoint analysis, it is easier to use and applicable to a wider variety of research situations. MaxDiff is also known as "best-worst scaling."
- Message testing
- Brand preference
- Customer satisfaction
- Product features
Lighthouse Studio makes it easy to design, field, and analyze MaxDiff exercises and seamlessly integrate them into existing surveys.
The MaxDiff Analyzer is an online tool for analyzing and sharing MaxDiff results with clients. Run choice simulations and TURF analysis.