Sawtooth Solutions #16: 2002 Winter

Conference 2001: Summary of Findings

Nearly twenty presentations were given at our most recent Sawtooth Software Conference in Victoria, BC. We've summarized some of the high points below. Since we cannot possibly convey the full worth of the papers in a few paragraphs, we are making the complete written papers (not the presentation slides) available in the 2001 Sawtooth Software Conference Proceedings. If you haven't yet ordered your copy, please consider adding this valuable reference to your shelf. Call us at 360/681-2300 to order.

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History of ACA

This is an excerpt of an article by our chairman, Rich Johnson, published in the 2001 Sawtooth Software Conference Proceedings.

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Articles and Technical Papers Available on Sawtooth Software Methods

One of our long-time priorities is to educate others about the use of advanced market research techniques. We have sponsored research conferences since 1986, and the papers presented at these forums are often cited in prestigious academic and professional journals.

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ACA v5 Available

Font control, graphics/multimedia, template library, a polished Windows interface. ACA v5 now has it, and the interviewing program can still fit easily on a 1.44 MB floppy disk. Even though our ACA/Web software provides valuable capabilities, many researchers still have demanded ACA software dedicated to Windows-based CAPI or Disk-By-Mail interviewing.

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2003 Sawtooth Software Conference: April 15-17, San Antonio, TX

Make plans to come to the next Sawtooth Software Conference. We hold this research conference only about every 18 months. It is not a forum for selling our software, but a place for research practitioners to gather to discuss practical techniques and issues related to quantitative data collection and analysis. Past topics include Web/computer interviewing and multivariate analysis (including conjoint, choice, mapping, segmentation, neural nets, and data mining).

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