Sawtooth Solutions #19: 2004 Winter

Special Features of CBC Software for Packaged Goods and Beverage Research

This article is an excerpt from a more complete paper with the same title available for downloading from our Technical Papers library at www.sawtoothsoftware.com.

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Call for Papers: Eleventh Sawtooth Software Conference

On October 4-8, we will hold our eleventh Sawtooth Software Conference in San Diego, California. Our research conference brings together some of the best minds in our industry to talk about practical issues in computer/Web interviewing and quantitative market research. It is not a sales-oriented event for our software, but a chance to exchange ideas and receive education from a variety of sources and perspectives. Papers presented at our previous Sawtooth Software Conferences are cited frequently in journal articles.

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New Advances Shed Light on HB Anomalies

Hierarchical Bayes estimation for choice data represents one of the most successful new developments in our field. HB has proven robust for full-profile CBC projects, and tests comparing HB to other methods of part worth estimation have generally favored HB. However, two anomalies specific to HB estimation have caused us some puzzlement and concern.

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Advanced Conjoint Analysis Training in Europe: May 13-14, 2004

We are pleased to announce advanced conjoint analysis training co-sponsored by Sawtooth Software and our European distributor, SKIM, to be held in Rotterdam, Netherlands. This two-day training is designed for those who already know the essentials of conjoint analysis. Sawtooth Software’s President Christopher King and Vice President Bryan Orme will teach most of the sessions. The level of presentations will be more technical than typical Sawtooth Software trainings.

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