Sawtooth Solutions #25: 2007 Winter

Randomized First Choice Simulations: Strengths, Weaknesses, and a New Refinement in SMRT v4.14

We’ve now had about eight years of experience working with the Randomized First Choice (RFC) simulation model. It’s the default method for market simulation within the SMRT platform. In general, it has worked well. But as might be expected, we’ve learned a few things: how to improve RFC, but also about some weaknesses.

Read More

Call for Papers: Sawtooth Software Conference 2007

We are pleased to announce that the 2007 Sawtooth Software Conference will be held October 15-19, 2007 at the Hyatt Vineyard Creek Hotel & Spa, in Santa Rosa, California. Our US-based research conference is held just once every 18 months. 170 people attended the last meeting.

Read More

Writing Better CBC Questionnaires: An Empirical Test

How can we motivate respondents to give reliable, thoughtful, and most importantly realistic responses to CBC (Choice-Based Conjoint) questionnaires? This is especially a concern as the research community fields a greater number of projects among respondents who complete multiple surveys per month. Internet surveys have accelerated the pace of research projects, and respondents seem to have accelerated their processing speed as well. There are certainly cost benefits to both trends, but overall quality may suffer.

Read More

Feedback on Product Plans 2007

Thank-you to all users who completed our recent questionnaire launched at the first of the year. The survey asked respondents to evaluate 13 possible product upgrade ideas for 2007. We used your feedback to drive the discussion in our January strategy planning meeting. We designed the questionnaire to examine both the overall use of our different product components and the enthusiasm that users of each component express toward seeing suggested improvements. Your open-end comments were also extremely helpful, as they help new ideas surface and gain traction.

Read More