Sawtooth Solutions #26: 2007 Spring

Sawtooth Software Conference 2007

We are pleased to announce the program for the 2007 Sawtooth Software Conference, to be held in Santa Rosa, California, October 17-19, 2007. Optional workshops and four-hour tutorials will be offered on October 15-16, leading into the conference. Our conferences are well-known for their practical focus, friendly environment, accessible presentations, and excellent food. They are not sales events for our software, but forums for discussing a variety of issues related to conjoint/choice analysis, computer/web interviewing, and other quantitative methods. To register for the conference, or to view more details (including abstracts), please visit www.sawtoothsoftware.com. The conference registration is only $850 for the 2.5-day event ($1,000 if payment not received before Aug 15).

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Using Our HB Software: Tips from the Trenches

Hierarchical Bayes (HB) estimation has been of immense value to our users. For us as software developers, it’s like a gift from our academic colleagues, perfectly suited to our already popular conjoint analysis programs. The majority of our CBC users report using HB for their final models. ACA users also employ HB estimation, as it provides a more theoretically sound way to combine self-explicated priors with conjoint pairs.

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Notes from Software Development

From time to time we give you updates regarding our future direction and development schedule. This year, we are working on SSI Web v6.2, a free update for current (v6) SSI Web users.

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