Sawtooth Software: The Survey Software of Choice

Sawtooth Solutions #29: 2008 Fall

Update on Conjoint Usage Survey

During the month of April, we completed our sixth annual customer feedback and conjoint usage survey. Thank you to all that participated! We hope it isn’t becoming an irritation to you to complete this survey on an annual basis. The results truly are helpful to us.

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Cautions Regarding Minimal Overlap Designs and CBC

It has been common practice in CBC questionnaires to use minimal overlap when designing choice tasks. Minimal overlap simply means that we don’t repeat a level within a task unless we have to. For example, consider a CBC study with four brands (A, B, C and D). We might design a choice task like the following:

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Images of Interviewers Available for SSI Web Users

One way to try to raise the level of respondent engagement in online surveys is to include graphics of interviewers that appear to be standing on the page. At the previous Sawtooth Software Conference, we showed an SSI Web project that included a series of photographs of an Asian female throughout the survey. For our work with Adaptive CBC, we have favored displaying an individual on the screen that appears to be having a conversation with the respondent. We think this practice may improve other surveys as well.

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Cluster Ensemble Analysis Software (CCEA) Released

After a successful beta program and free trial period, we are pleased to announce the availability of our CCEA System for Convergent Cluster & Ensemble Analysis. You can download a free demo version of the software (limited to 50 cases and 4 groups) from: www.sawtoothsoftware.com/downloads.php

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Ci3 Support to Terminate at End of Year

We've tried to contact all Ci3 users via email to notify them of this change. We're encouraging Ci3 users to consider migrating to the newer CiW platform.

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