Sawtooth Software: The Survey Software of Choice

Darla Donaldson

Darla Donaldson is a PhD candidate in Financial Management at Northcentral University.  Darla’s area of research involves social enterprise and business for transformation.  Her current research focuses on analyzing individual donation preferences. 

 Darla earned her BA from the University of Texas in Austin and her MBA from Texas Tech University.  A few years after earning her MBA, Darla traveled to India with her husband to help him start an entrepreneurial venture.  Upon returning to the U.S., Darla’s love for teaching led her to begin teaching at colleges and universities in which she lived.  Darla has taught at Texas Tech University, Greenville College, and Seattle Pacific University.  She has been teaching at California Baptist University in Riverside, California since 2007.

Darla enjoys hiking, traveling, and spending time with her family.  She may be reached at This email address is being protected from spambots. You need JavaScript enabled to view it.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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