Pricing and Ordering 2017
All software is sold as a 12-month subscription. Free technical support, maintenance, online hosting for data collection*, and upgrades are included. Prices are in US dollars. Each subscription is for the exclusive use of a specific, named individual and may be transferred upon approval by Sawtooth Software.
Suite Subscriptions are discounted combinations of Sawtooth Software products and services. There are three types of suites: the Standard Suite, the Premium Suite, and the Premium Suite Plus. We also give multi-user discounts. Once you have purchased once a 10-User Suite Subscription, additional users may be added at $2,560 for the Standard Suite, $2,990 for the Premium Suite, and $3,190 for the Premium Suite Plus. For example, an 11-person Standard Suite Subscription would be $25,600 + $2,560 = $28,160.
|Suite Subscriptions||1 Person||5 Person||10 Person|
Includes Lighthouse Studio’s CBC ADM, ACBC, ACA30, CVA, General Interviewing Unlimited, and MaxDiff 500 components. Also includes the Choice Simulator, Offline Surveys, CBC/HB, CBC Latent Class, ACA/HB, CVA/HB, CCEA, HB-Reg, Discover, Online Simulator, MaxDiff Analyzer, and free survey hosting*. Everything but MBC!
Includes Standard Suite and MBC
Premium Suite Plus
Includes Premium Suite, five hours free consulting, 15% off workshops and conferences
Component Subscriptions give a single user 12 months access to a specific piece of software. When you purchase a Discover, General Interviewing, CBC, ACBC, ACA, CVA, or MaxDiff Component Subscription, you are also entitled to free survey hosting*. A 30% discount is granted on the annual renewal of your Component Subscriptions (not Suite Subscriptions) if the renewal payment is received by Sawtooth Software on or before the anniversary of your annual contract.
For simplified CBC and simplified general interview surveys
|8 attributes, 15 levels per attribute||$3,000||$2,100|
|CBC (Choice-Based Conjoint)
Includes CBC/HB and CBC Latent Class
|10 attributes, 15 levels per attribute||$5,500||$3,850|
|CBC ADM (CBC + Advanced Design Module)||250 attributes, 250 levels per attribute||$7,000||$4,900|
|ACBC (Adaptive CBC)||100 attributes, 250 levels per attribute||$7,500||$5,250|
|MBC (Menu-Based Choice)||1000 attributes||$6,000||$4,200|
|ACA 10 (Adaptive Conjoint Analysis)||10 attributes, 15 levels per attribute||$2,000||$1,400|
|ACA 30 (Adaptive Conjoint Analysis)||30 attributes, 15 levels per attribute||$4,000||$2,800|
|CVA (Conjoint Value Analysis)||30 attributes, 15 levels per attribute||$2,000||$1,400|
|General Interviewing 50
Included for free with CBC, ACBC, ACA, CVA, and MaxDiff subscriptions
|50 data fields||$0||$0|
|General Interviewing 100||100 data fields||$1,750||$1,225|
|General Interviewing 500||500 data fields||$3,400||$2,380|
|General Interviewing 1000||1,000 data fields||$4,500||$3,150|
|General Interviewing Unlimited||unlimited data fields||$6,000||$4,200|
|MaxDiff (Best/Worst Item Scaling)|
|MaxDiff 30 (for up to 30 items)||30 items||$1,500||$1,050|
|MaxDiff 500 (for up to 500 items)||500 items||$2,250||$1,575|
|MaxDiff Analyzer Online Service
10 concurrent projects
|Advanced Analytical Tools|
|CBC/HB (stand-alone HB estimation for CBC)||1000 variables||$1,500||$1,050|
|CBC LC (stand-alone latent class estimation for CBC)||1000 variables||$750||$525|
|ACA/HB (stand-alone HB estimation for ACA)||300 variables||$1,500||$1,050|
|CVA/HB (stand-alone HB estimation for CVA)||30 attributes||$750||$525|
|CCEA (Convergent Cluster & Ensemble Analysis)||1000 variables||$500||$350|
|HB-Reg (HB for regression problems)||1000 variables||$750||$525|
|Market Simulation Software|
Comes with purchase of CBC, ACBC, ACA, or CVA subscriptions (not perpetual licenses). Includes free access for your clients.
|Choice Simulator: ASM (Advanced Simulation Module)
Currently available in SMRT; coming soon to Choice Simulator
|Online Market Simulator (administrators)
1-year administrator account to create and publish projects to client accounts
|Online Client Market Simulator
2-year user account for clients to access projects published by their administrators
Academic Subscriptions are highly-discounted collections of Sawtooth Software products and services designed for academia. All subscriptions come with free survey hosting*. Academic Lab and Academic Research Subscriptions differ in capabilities. Visit Academic Subscriptions for full details.
|Academic Lab Subscription
Up to 50 users; 250 respondents per project
|Academic Research Subscription
Up to 50 users; unlimited respondents per project
Legacy Online Data Collection Hosting Services
Subscription holders (either Suite, Component, or Academic) receive free hosting services*. Legacy license holders (purchased prior to January 1, 2015) may continue to purchase hosting services for their projects at the following rates:
|Server Size||First 30 Days||Daily Rate
After First 30 Days
For large volume hosting services, contact us for special pricing.
|Book: Getting Started with Conjoint Analysis (3rd Edition)
The third edition of Getting Started with Conjoint Analysis is a great introductory book on conjoint analysis written by Bryan Orme, President of Sawtooth Software. In addition to explaining conjoint analysis with language that is not too technical or academic, the author explains other up-and-coming technologies such as maximum difference item scaling and menu-based choice. For individual copies, USPS Priority Mail shipping rates are $6 within the USA, $21 to Canada, and $25 to other countries.
|$45 plus shipping|
|PDF eBook: Getting Started with Conjoint Analysis (3rd Edition)
If you want immediate access to the third edition of Getting Started with Conjoint Analysis and would like to avoid shipping charges, you should consider the PDF e-book version.
*Free survey hosting covers per-respondent and standard monthly hosting fees for annual Suite, Individual Component, or Academic Subscriptions to the following authoring modules: CBC, ACBC, ACA, CVA, General Interviewing, MaxDIff, and Discover. Free hosting is limited to 50,000 maximum completes per month per organization (contact us if you need higher limits). Other services may incur fees (e.g. custom domains).