Sawtooth Software: The Survey Software of Choice

Library       Van Westendorp

Conducts a van Westendorp exercise. Also includes a van Westendorp simulator.

Warning: Sawtooth Software considers Choice-Based Conjoint and Adaptive Choice-Based Conjoint as the preferred techniques for measuring price sensitivity. However, there are cases where the simpler van Westendorp Price Sensitivity Meter could be used.

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Description

Respondents complete a van Westendorp question, followed by two Newton-Miller-Smith questions.

This download also includes an Excel van Westendorp Simulator.

Instructions

  • This download includes two versions of the van Westendorp questions and its followups: a numeric input version and a dropdown input version. Discard the questions for whichever version you do not need.

Options

  • Line 3 of either grid question's footer can be set to true to reverse the order of the van Westendorp questions.

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Beginning with Lighthouse Studio 9.3, you may create a personal question library with your favorite questions. This page contains survey questions that have been submitted by our user community. You may download the questions and then import them into your Lighthouse Studio question library and freely use them within your surveys. All of the amazing items in this library are entirely user-contributed and user-supported!

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