July 15-19, 2013 - Park City, UT, USA
  Choice Modeling & MBC Workshops

October 14-18, 2013 - Dana Point, CA
  Sawtooth Software Conference 2013

Choice Modeling & MBC Workshops
July 15-19, 2013, Park City, Utah

Two back-to-back courses on discrete choice modeling! Held at a luxury mountain resort just 35 minutes away from the Salt Lake City International Airport. Sign up for one, or both. July 15-17: Choice Modeling Workshop (covering CBC, MaxDiff, and ACBC). Come for an intensive 3-day introductory workshop and training covering three current and popular choice research methodologies: CBC (Choice-Based Conjoint), MaxDiff (Maximum Difference Scaling), and ACBC (Adaptive CBC). Participants will create choice surveys and analyze sample data using a team-oriented case study approach. July 18-19: Menu-Based Choice (MBC). Researchers with significant experience with CBC and econometric modeling are invited to attend this hands-on experience with the MBC software. We will use the MBC software to analyze nine sample datasets. The "modeling challenge" is the highlight of this workshop, where participants compete to build the best models to fit holdout choice tasks. Attendees are expected to bring their own Laptop PC.

Workshop Outline (Class in Session 8AM to 5PM Each Day):

July 15: Introduction to CBC

This session introduces participants to discrete choice (CBC) analysis through interactive, hands-on training. Attendees will also receive practical experience creating surveys in Sawtooth Software’s SSI Web system and analyzing the results. Conjoint methodology overview. Formulating attributes and levels. Designing conjoint experiments. Analyzing CBC data using Counts, Logit, Latent Class, and hierarchical Bayes (HB). Using market simulators to estimate preference for competitive products in market scenarios, including price sensitivity. Best practices / common mistakes related to CBC.

July 16: Intermediate CBC

This session builds upon concepts learned in the introductory segments of this training. We'll go beyond the basics of CBC to cover: Choosing among the four questionnaire design strategies: Complete Enumeration, Shortcut, Balanced Overlap, and Random. Prohibitions: are they universally bad? Testing the impact of modest to severe prohibitions. Design Testing: Quick Test vs. more advanced test using simulated respondents. How the advanced test can help with sample size decisions. Conditional Pricing: customizing price ranges without the use of prohibitions. Introduction to Partial Profile, Constant Sum, Alternative-Specific Designs.

July 17: MaxDiff and Adaptive CBC
	When to use MaxDiff vs. CBC Designing, programming, and analyzing MaxDiff experiments Brief introduction to Menu-Based Choice (MBC) Benefits and motivation for Adaptive CBC (ACBC) Designing, programming, and analyzing ACBC studies When to use non-adaptive CBC and Adaptive CBC (ACBC)

July 18: MBC Workshop - Part 1
	Introduction to MBC, including mixed bundling applications Designing MBC studies Counts, logit, and HB analysis Analysis using practice datasets Coding effects: linear, log-linear, part-worth Cross-effects

July 19: MBC Workshop - Part 2
	Modeling Challenge using real MBC dataset Combinatorial prediction simulations More advanced examples, including combinatorial dependent variable coding Polytomous Logit example

Costs:   3-day CBC / MaxDiff / ACBC workshop $1,600 2-day MBC workshop $1,000 Total (if attending both): $2,600 (Breakfasts and lunches are included.) Venue: Hotel Park City 2001 Park Ave Park City, UT 84060 Tel. 435.200.2000 Our group room rate is $179 per night. Register with the hotel by June 10 to receive this promotional rate (on availability basis). A link for registering with the hotel at this special group rate is provided at the end of our online registration.

Sawtooth Software Conference 2013
October 14-18, 2013, Dana Point, CA, USA

Every 18 months Sawtooth Software hosts its popular research conference. 250 people attended our last conference, and we expect a great turnout yet again for 2013. Our research conference brings together some of the best minds in our industry to talk about practical issues in online interviewing and quantitative market research. It is not a sales-oriented event for our software, but a chance to exchange ideas and receive education from a variety of sources and perspectives. Papers presented at our previous Sawtooth Software Conferences are cited frequently in journal articles. We are offering three 2-day workshops at the conference, from October 14-15: CBC Challenge Workshop CBC Software Workshop MBC Software Workshop See more details or register for the Sawtooth Software Conference. Quotes from past attendees:     "No other conference that I attend provides more ideas to take back to the office." "It's the only practitioner-oriented conference for marketing science, and Sawtooth always runs a first-class operation." "Best conference I have ever attended! Great mix of presentations and awesome tutorials. Learned a ton!" "Increasingly, the Sawtooth Software conference has become the vehicle for bringing academic research into an accessible format that is open to validation and critique. This conference has done more to change the research industry and the tools available to researchers than has any other forum." Not sure if this conference is for you? Download the written 2012 Conference Proceedings, to read what was presented last year! Venue: Laguna Cliffs Marriott 25135 Park Lantern Dana Point, CA 92629

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