Survey Software - Conjoint Analysis Software - Marketing Research Software

Jan 14-16, 2009 - Ft. Lauderdale, Florida
CBC Modeling Workshop

Jan 15-16, 2009 - Ft. Lauderdale, Florida
Adaptive Choice-Based Conjoint (ACBC) Beta Testers Training

Mar 23-27, 2009 - Delray Beach, Florida
2009 Sawtooth Software Conference

Come for an intensive 2.5-day workshop and training on the most popular and very effective discrete choice modeling approach: CBC (Choice-Based Conjoint). You'll also be introduced to MaxDiff (best/worst scaling), a related and widely applicable importance/preference scaling method.

Outline:

Introduction to CBC (8:00 AM January 14 to 12:00 PM, January 15)

This session introduces participants to discrete choice (CBC) analysis through an interactive, hands-on workshop. The course will include an overview of conjoint analysis techniques and methodology, with specific attention to CBC/Web.

Attendees will also receive practical experience creating surveys in Sawtooth Software’s SSI Web system and analyzing the results.

Conjoint methodology overview.
Formulating attributes and levels.
Designing conjoint experiments.
Analyzing CBC data using Counts, Logit, Latent Class, and hierarchical Bayes (HB).
Using market simulators to estimate preference for competitive products in market scenarios, including price sensitivity.
Best practices / common mistakes related to CBC.
MaxDiff (best/worst scaling): Resembles a one-attribute CBC project.

Participants will create several conjoint surveys and analyze sample data using a team-oriented case study approach.

Intermediate CBC (1:30 PM January 15 to 1:00 PM January 16)

This session builds upon concepts learned in the introductory segments of this training. We'll go beyond the basics of CBC to cover:

Choosing among the four questionnaire design strategies: Complete Enumeration, Shortcut, Balanced Overlap, and Random.
Prohibitions: are they universally bad? Testing the impact of modest to severe prohibitions.
Design Testing: Quick Test vs. more advanced test using simulated respondents. How the advanced test can help with sample size decisions.
Conditional Pricing: customizing price ranges without the use of prohibitions.
Partial Profile, Constant Sum, Alternative-Specific Designs.
Advanced Topics: .CHO file modification, dual-response None, constant-sum and volumetric response, custom layouts for CBC questions.
Plus, a look at the latest research on cutting-edge Adaptive CBC questionnaires!

Cost:
The cost for the 2.5-day workshop is $1,500.
Venue:
Bahia Mar Beach Resort
801 Seabreeze Boulevard
Fort Lauderdale, FL 33316
Room rate: $219.00

Adaptive Choice-Based Conjoint (ACBC) Beta Testers Training
January 15-16, 2009, Ft. Lauderdale, Florida

Join our growing group of beta testers and learn how to apply the latest cutting-edge adaptive CBC tool from Sawtooth Software. Already 40 of our colleagues have been using the software, most starting in July 2008. Adaptive CBC is a new discrete choice method that leverages three interactive stages: BYO, Screening Tasks, and Choice Tasks.

It takes advantage of the idea that buyers often have non-compensatory cutoff rules (must-haves and unacceptables) that they use to build consideration sets of products. Once a consideration set is formed, buyers trade off the features among considered products in making a final purchase. With adaptive CBC, the products shown to respondents are customized to be relatively near their preferred choice, rather than randomly drawn from the entire range of possibilities.
Only users who are quite experienced in CBC and proficient in programming surveys within SSI Web should attend. $1,000 of the $1,500 fee is applicable toward your future purchase of ACBC (expected release date Q2, 2009). The class length is 1.5 days.
Venue:
Bahia Mar Beach Resort
801 Seabreeze Boulevard
Fort Lauderdale, FL 33316
Room rate: $219.00