Conjoint Studies via Smartphones

Question

Does anyone know of any research (on research) looking at the reliability and validity of conjoint anayses conducted via mobile (smart) phones vs. more traditional on-line approaches?  I'd appreciate any references anyone can provide.  Thanks!

Cheers,
Charles

Answer 1

The best pointers I can give you at the moment are two forum posts by Paul Moon:
http://www.sawtoothsoftware.com/forum.php?cmd=show&thread=1121&posts=3
http://www.sawtoothsoftware.com/forum.php?cmd=show&thread=1494&posts=2

Noel Lesnaik from Six 9s Customer Research has some interesting answers on the technical implementation in SSI-Web 6.

It might be an interesting topic to explore though. In my opinion the biggest hurdle will be to fit everything on such a small screen.