October 4-5, 2010 - Newport Beach, CA, USA
  CBC Workshop

October 6-8, 2010 - Newport Beach, CA, USA
  2010 Sawtooth Software Conference

CBC Workshop
October 4-5, 2010, Newport Beach, CA, USA

(This workshop is being taught as a lead-in to the 2010 Sawtooth Software Conference. Registration is completed through the regular 2010 Conference registration form. We recommend attendees stay the entire week, to attend the workshop and the subsequent conference sessions. Those who wish may register only for this 1.5-day workshop.) The CBC Workshop is designed to introduce participants to discrete choice (CBC) analysis through an interactive, hands-on workshop. The course will include an overview of conjoint analysis techniques and methodology, with specific attention to CBC/Web. Attendees will receive practical experience creating surveys in Sawtooth Software’s SSI Web system, and an introduction to conducting market simulations using Sawtooth Software's online market simulator. Topics include: Conjoint methodology overview Formulating attributes and levels Designing conjoint experiments Analyzing CBC data using Counts, Latent Class, and hierarchical Bayes (HB) Using market simulators to estimate preference for competitive products in market scenarios, including price sensitivity Best practices / common mistakes related to CBC. Participants will create several conjoint surveys and analyze sample data using a team-oriented case study approach. Cost is $750. (Register using the 2010 Conference Registration Form)