CBC Hierarchical Bayes Module

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Overview

CBC/HB is a tool for estimating individual-level results for CBC experiments. It may also be used for analyzing discrete choice data not designed or collected using Sawtooth Software’s tools. Because having individual-level utility data is so helpful for improving the general results of CBC studies, especially the validity of market simulators, most CBC users employ CBC/HB analysis. CBC/HB is included with your purchase of CBC for Lighthouse Studio 8 and later.

CBC/HB System:

  • Up to 1000 attributes or parameters per individual
  • Up to 1000 alternatives per choice task
  • Maximum of 1000 levels for any one attribute
  • Up to 1000 tasks per respondent
  • Effects-coding, dummy-coding, linear coding, or user-specified coding
  • Can impose utility (monotonicity) constraints
  • Can include first-order interactions
  • Supports chip-allocation, best-worst CBC, MaxDiff, dual-response None

System Requirements

CBC/HB requires Windows XP or later.

Lighthouse Studio

Lighthouse Studio (formerly SSI Web) is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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