Which Preference Modeling Method Should You Use?
What type of preference modeling problem do you need to research?
A list of items (typically 8 or more), where the goal is to estimate the relative importance or preference for the items. Being able to estimate how multiple items taken together affect overall preference is NOT a research goal.
Attributes each involve multiple levels (such as multiple brands, prices, speeds, or styles). The goal is to estimate how levels from different attributes combine to affect overall preference for a product.
30 or fewer
31 - 100
101 - 250
4 or fewer
Is Price an Attribute?:
Max number of levels in largest attribute:
15 or fewer
More than 15
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If using CBC, would it make sense to ask respondents to allocate their choice such as "out of the next 10 purchases" or "what percent of your patients would you prescribe each medication to?"
Based on your input we recommend...
Adaptive Conjoint Analysis (ACA)
Choice-Based Conjoint (CBC)
Traditional Conjoint (CVA)
Adaptive Choice-Based Conjoint (ACBC)
Partial-Profile Choice-Based Conjoint (PPCBC)
For more information regarding the relative strengths of the different conjoint methods,
please download the white paper
Which Conjoint Method Should I Use?
Conditions for Use