SMRT: Client Conjoint Simulator

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Overview

Our conjoint analysis systems all use a standardized market simulation tool (currently available as a component within the SMRT platform). You can deliver that same market simulation to your clients at a very reasonable cost. A single license covers the entire licensed organization for an unlimited number of users. CCS is a special installation of SMRT that enables only the menus related to market simulations.

Specifications

  • Up to 30 attributes, with up to 250 levels per attribute
  • Up to 100 products per market simulation scenario

System Requirements

SMRT is designed to run on Microsoft Windows XP and later.

Lighthouse Studio

Lighthouse Studio (formerly SSI Web) is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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