Choice Simulator

Overview

 Forecast market behavior

 Identify products that maximize share and profit

 Create free desktop and Excel simulations

The Sawtooth Software Choice Simulator is a desktop-based market simulator available as a standalone product or integrated within Lighthouse Studio v9. Choice Simulator is designed to be powerful yet easy to use, allowing researchers to quickly perform complex simulations.

The simulator is built using an entirely new interface with an Office-style ribbon menu. This allows you to be able to create, modify and simulate scenarios more quickly. The new interface provides graphical results for both simulations and utility reports. It also has new features such as creating client simulator packages with customized permissions and branding, as well as the ability to create an Excel-based simulator for delivery to clients.

We've also implemented improved methods for external effects adjustments to account for differential distribution and awareness. These new methods are superior to the old approach used in SMRT, and provide more flexibility in how you run your simulations.

Over the next few months, updates to the simulator will include product optimization (ASM), the ability to create PowerPoint reports, and the ability to upload utilities and scenarios to the Online Market Simulator.

Lighthouse Studio

Lighthouse Studio (formerly SSI Web) is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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