MaxDiff Experiment Designer

The MaxDiff Experiment Designer includes only the tools for designing MaxDiff experiments. Users may purchase additional software for analyzing the results, such as the CBC/HB system for estimating scores for each respondent, or the Latent Class software for conducting segmentation and estimating scores for market segments. (Full capabilities for designing, fielding and analyzing MaxDiff studies are provided by our MaxDiff/Web software.)

Read more about the MaxDiff methodology or download the MaxDiff Technical Paper.

MaxDiff Experiment Designer:

• Up to 500 items
• Can read data from text-only files and prepare files for analysis using CBC/HB or Latent Class software (both sold separately)

System Requirements

The MaxDiff Experiment Designer is designed to run on Microsoft Windows 2000 or later.

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