Needs-Based Segmentation

Many strategic business decisions rely on segmenting the market and reaching target segments effectively. Good target segments are those that are substantial (large enough size), stable, and that reflect a good match in terms of needs/desires for the firm’s offering. Sawtooth Software offers a variety of tools that may be applied in needs-based segmentation:

Please see the following articles for how MaxDiff may be used for needs-based segmentation:

Lighthouse Studio

Lighthouse Studio (formerly SSI Web) is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

Try Lighthouse Studio

  Buy Lighthouse Studio