Sawtooth Software: The Survey Software of Choice

Product Design

Which attributes are most important for my product? How can I design products and services to compete successfully in my market? How should I price my product? Should I use a bundling strategy? These are key product design questions. Sawtooth Software has a variety of analytical tools to address these questions and glean critical insight, including:

Conjoint analysis and MaxDiff directly measure which attributes are most important to people and which product features are most desirable.  Conjoint analysis leads to a powerful what-if market simulator for predicting which product formulations buyers would choose.

Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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