Sawtooth Software: The Survey Software of Choice

Which Conjoint Method Should I Use? (2013)

Sawtooth Software offers different conjoint analysis packages, including choice-based (discrete choice) methologies (CBC, ACBC), menu-based choice (MBC), as well as the older ratings based approaches (ACA, CVA). This paper discusses the main differences between these approaches and offers suggestions regarding applicability to different research situations.

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