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A Perspective on Adaptive CBC (What Can We Expect from Respondents?) (2008)

Rich Johnson, a key person in the development of conjoint analysis methods over the last 30 years, gives his perspective on Adaptive CBC (ACBC). What role does it play in the evolution of conjoint methods? What about the respondent burden? What about respondent engagement? What strengths does ACBC have over other approaches? This short essay contains pearls of wisdom.

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