It is with pleasure that we present the Proceedings of the Eighth Sawtooth Software Conference, held in Hilton Head Island, South Carolina in March 2000. Nearly two-dozen papers were presented on various topics such as conjoint/choice analysis, Web interviewing, perceptual mapping, segmentation, and hierarchical Bayes estimation. Most of the papers focused on conjoint/choice estimation and predictions.
The "Most Valuable Presentation" award was voted on by conference attendees and announced at the end of the final session. Keith Chrzan (co-author Bryan Orme) received the award for his presentation entitled ìAn Overview and Comparison of Design Strategies for Choice-Based Conjoint Analysis.î Keith reviewed the theory and practice of creating experimental designs for choice-based conjoint and compared different methods and software for generating those designs. A paper by Keith Sentis (co-author Lihua Li) entitled ìHB Plugging and Chugging: How Much Is Enough? î received an honorable mention and represented a stunning amount of HB simulation work to provide guidelines regarding convergence of HB algorithms.
The authors (plus a few other researchers by invitation) also played the role of discussant to another paper presented at the conference. Discussants spoke for five minutes to express contrasting or complementary views. Many discussants have prepared written comments for this volume.
The papers and discussant comments are in the words of the authors, and we have performed very little copy editing. We wish to express our sincere thanks to the authors and discussants whose dedication and efforts made the 2000 Conference a success.
Some of the papers presented at this and previous conferences are available in electronic form at our Technical Papers Library on our home page: http://www.sawtoothsoftware.com.