Sawtooth Software: The Survey Software of Choice

2013 Conference Proceedings

These proceedings are a written report of the seventeenth Sawtooth Software Conference, held in Dana Point, California, October 16–18, 2013. Two-hundred ten attendees participated. This conference included a separate Healthcare Applications in Conjoint Analysis track; however these proceedings contain only the papers delivered at the Sawtooth Software Conference.

The focus of the Sawtooth Software Conference continues to be quantitative methods in marketing research. The authors were charged with delivering presentations of value to both the most sophisticated and least sophisticated attendees. Topics included choice/conjoint analysis, surveying on mobile platforms, Menu-Based Choice, MaxDiff, hierarchical Bayesian estimation, latent class procedures, optimization routines, cluster ensemble analysis, and random forests.

The papers and discussant comments are in the words of the authors and very little copy editing was performed. At the end of each of the papers, we’re pleased to display photographs of the authors and co-authors who attended the conference. We appreciate their cooperation to sit for these portraits! It lends a personal touch and makes it easier for readers to recognize them at the next conference. We are grateful to these authors for continuing to make this conference a valuable event and advancing our collective knowledge in this exciting field.

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Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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