Webinars

Periodically, Sawtooth Software offers a free webinar to help you learn the skills to design surveys and evaluate survey data. These webinars are not meant to replace the traditional live training events such as the Choice Modeling Workshop or the training conducted at our Conferences, but are meaningful alternative. Below is a list of our public webinars. If a webinar has already occurred, a video recording and supplemental documentation is available.

Sawtooth Software suite-holders have access to exclusive webinars on more advanced topics such as Menu Based Choice, CSS, jQuery and more. Interested in learning more about our suite-holder subscriptions? Email This email address is being protected from spambots. You need JavaScript enabled to view it. today!

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Upcoming Webinars

Check back soon for more information about our next upcoming webinar.

Previous Webinars

Webinar: A Consultant's Guide to Conjoint Analysis Reporting

Webinar: A Consultant's Guide to Conjoint Analysis Reporting

May 17, 2017. After fielding a conjoint analysis survey, and spending time with the various analysis and simulation tools, it is now time to present the results to your client. But which results should you present? How do you present and interpret the data in a way that makes sense to your client? How do you prepare yourself for the frequently asked questions? Over the years, our experts have refined a number of best-practice guidelines and recommendations. Please join this webinar to discover strategies that will enhance your presentations and make your job even easier! | Read More

Webinar: Managing a Successful CBC Project: From the Conjoint Experts

Webinar: Managing a Successful CBC Project: From the Conjoint Experts

March 29, 2017. Join us on the journey from proposal, to survey design, to fielding and reporting. In each phase, we will cover what to pay attention to, what questions to ask, how to avoid pitfalls, and what to look for in the results. Learn our best practices as the experts in conjoint analysis and gain insight into the elegant and powerful technique that is CBC. | Read More

Webinar: Surveys Anytime, Anywhere with Lighthouse Studio Offline Interviewing

Webinar: Surveys Anytime, Anywhere with Lighthouse Studio Offline Interviewing

November 9, 2016. After over a year of beta testing, we have officially released Offline Surveys (CAPI)! Offline Surveys allows you to conduct surveys programmed in Lighthouse Studio without an Internet connection on Windows and Adroid devices. Join Product Manager, Justin Luster, and Megan Peitz for a free webinar on November 9th for a step-by-step demonstration of how to field a survey with this new app. | Read More

Webinar: Do you TURF? An Optimization Approach

Webinar: Do you TURF? An Optimization Approach

October 12, 2016. TURF stands for Total Unduplicated Reach and Frequency, allowing us, as researchers, to identify a subset of messages or items to offer that will reach the greatest number of consumers possible. It can be used to answer many questions in marketing research. | Read More

Webinar: Join the Mobile Movement and Optimize Your Surveys

Webinar: Join the Mobile Movement and Optimize Your Surveys

September 14, 2016. As smart phone usage continues to rise, it is only logical that we meet our consumers where they are... on their phones! We will share some best practices for mobile research as well as demo Sawtooth Software's responsive design in the newly-released Lighthouse Studio v9.1. Join the movement and sign up today! | Read More

Webinar: Go Beyond the Basics: Advanced Concepts in Choice-Based Conjoint

Webinar: Go Beyond the Basics: Advanced Concepts in Choice-Based Conjoint

July 27 & August 3, 2016. In February 2016, we gave a webinar called, A Beginner's Guide to CBC with Sawtooth Software's Discover. In that hour, we were able to touch on how to design a CBC exercise. But there is so much more one can do in Lighthouse Studio with a CBC design! Join us in this two-part series to learn about different design approaches including conditional pricing/display, partial profile, alternative specifics and much more! Watch one or both sessions today! | Read More

Webinar: An Introduction to Adaptive CBC

Webinar: An Introduction to Adaptive CBC

May 25, 2016. We all know the benefits of being able to mimic the consumer experience with choice-based conjoint surveys. But, have you ever thought about improving upon those benefits by only displaying relevant product concepts to your respondents? In our Introduction to Adaptive CBC webinar, you will learn the benefits of creating adaptive choice experiments, the criteria for what makes a great ACBC project, and how to design and program an Adaptive CBC in Sawtooth Software's Lighthouse Studio. | Read More

Webinar: The Market Simulation Series

Webinar: The Market Simulation Series

March 2, 9, and 16, 2016. Have you ever asked yourself, “Which product should I offer to maximize consumer interest?” Or, “Can I modify my current product to capture more market share?” Or “What will happen if I raise my price by 10%?” The Market Simulator can be considered one of the most important tools resulting from a conjoint project and can help you answer all of these questions! Please join us for an information-packed, three-part webinar series on the applications of market simulations and how to use Sawtooth Software’s new Choice Simulator. | Read More

Webinar: A Beginner's Guide to CBC with Sawtooth Software's Discover

Webinar: A Beginner's Guide to CBC with Sawtooth Software's Discover

February 17, 2016. Do you want to know how buyers might react if you alter a product or change a price? Given multiple products, which one will consumers choose? And what features drive those decisions? Great marketers ask themselves these questions and discrete choice is often the best way to answer them. Join Sawtooth Software for an introduction to one of the most widely used quantitative methods in market research - Choice Based Conjoint. Learn how to design, program, and analyze a Choice Based Conjoint study with Sawtooth Software's web-based platform, Discover. | Read More

SSI Web 9 Product Tour

SSI Web 9 Product Tour

December 9, 2015. This webinar demonstrates some of the new features of Sawtooth Software's SSI Web 9 / Lighthouse Studio 9, a product that will be released in January 2016. These features include our new Choice Simulator and CAPI for Windows and CAPI for Android. You will also see some programming examples including how to use the new Drag and Drop feature. The webinar also explains how to upgrade to our subscription services, if you haven't already, so that you can download version 9 upon release. And, all of our subscriptions now come with free survey hosting! | Read More

The Art and Science of Segmentation

November 4 and 18, 2015. Segmentation is one of the most powerful techniques in market research. You can identify clusters of people within a market and tailor a specific product or service to meet the needs of those unique clusters. This is a two-part webinar. Part 1, "Overcoming Challenges in Segmentation" occurs on November 4, 2015. Part 2, "A User’s Guide to CCEA" occurs on November 18, 2015. | Read More

Advanced MaxDiff Topics

September 23, 2015. Maximum Difference Item Scaling (MaxDiff) is an excellent technique for measuring the importance or preference within a list of items. If you are already familiar whith how to create MaxDiff exercises within Sawtooth Software, but would like to move beyond the basics and learn techniques for anchoring, large item sets, object and profile case methods, and rescaling, we invite you to review this free webinar. | Read More

An Introduction to MaxDiff

June 17, 2015. If you would like to learn more about the maximum difference scaling technique (also known as best/worst item scaling), how to conduct MaxDiff exercises within a Sawtooth Software survey, and analyze the results, please review this hour-long information-packed presentation. | Read More