Webinar: Advanced MaxDiff Topics
Maximum Difference Item Scaling (MaxDiff) is an excellent technique for measuring the importance or preference within a list of items. If you are already familiar with how to create MaxDiff exercises within Sawtooth Software, but would like to move beyond the basics and learn techniques for anchoring, large item sets, object and profile case methods, and rescaling, we invite you to attend this free webinar.
The webinar will be conducted on Wednesday, September 23, 2015 from 8:00 a.m. to 9:00 a.m. PDT, 11:00 a.m. - 12:00 p.m. EDT. Pacific Daylight Time. Enrollment is limited to the first 100 registrants. All registrants will receive a recording of the webinar.
The webinar will cover:
- Different methods for anchoring your MaxDiff results (Direct vs. Indirect)
- Options for handling large item sets (Augmented, Tailored, Express, Sparse MaxDiff)
- Additional varieties of MaxDiff scaling (Best-Worst Case)
We hope this webinar will expand your thinking and introduce you to the many possibilities MaxDiff has to offer.