Webinar: Go Beyond the Basics: Advanced Concepts in Choice-Based Conjoint

In February 2016, we gave a webinar called, A Beginner's Guide to CBC with Sawtooth Software's Discover. In that hour, we were able to touch on how to design a CBC exercise. But there is so much more one can do in Lighthouse Studio with a CBC design! Join us in this two-part series to learn about different design approaches including conditional pricing/display, partial profile, alternative specifics and much more!

This webinar series occured on July 27 and August 3, 2016. Recording of these sessions are found below.

Session Information

Part 1 — July 27, 2016

  • Dual Response None
  • Constant Sum
  • Conditional Pricing/Display
  • Alternative Specific

Part 2 — August 3, 2016

  • Partial Profile
  • Shelf-Facing Display
  • Free-Format
Go Beyond the Basics: Advanced Concepts in Choice-Based Conjoint