Joost van Rietbergen

Joost van Rietbergen is a master student of Innovation Sciences at Utrecht University (The Netherlands), where he also obtained his bachelor degree Science and Innovation Management. After an internship at an international mobility provider, he now writes his master thesis.

His research focuses on the impact of digitisation within the automotive industry. It has often been argued that companies need to be aware of digitisation’s disruptive character and adjust their business models. Joost’s research aims to identify to what degree the preferences of customer segments differ and how this can be translated into value by looking at the difference in configuration of possible future Business Models and cohesion among elements in those Business Models.

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