Katja Haas is a masters student of Supply Chain Management at the University of Applied Sciences Upper Austria (Austria), where she also obtained her Bachelors degree in International Logistic Management.
Her research and master thesis focuses on the delivery processes between pharma-wholesalers and pharmacies in Austria. High competition amongst the wholesalers and on demand logistics strategies have led to multiple delivery processes per day for each pharmacy. However, for many products multiple deliveries only increase freight transport without (significantly) increasing supply quality. For this reason, Katjas research project “SmartOrder&Delivery” attempts to balance the interests among wholesalers, pharmacies and end-customers. In order to identify the real needs of the end-customers in terms of price, speed of availability and preferred trader for different product groups (OTC, RX, homeophatics, supplements), a conjoint analysis is conducted. Based on the findings of the survey together with interviews among the other Stakeholders, a balanced pricing system for various delivery options is developed. The aim of this project is to reduce delivery journeys to the required quantity in order to reduce ecological and economical burdens.