Sawtooth Software 2020 European Conference | Virtual Attendance  | September 22–25
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Melanka Hoch

Melanka Hoch

Melanka Hoch is a master student in business with a focus on operations at University of Mannheim in Germany. She is highly interested in topics such as circular economy, sustainable operations and collaborative consumption. Prior to her current studies, she obtained a Bachelor of Science in European business studies with a specialisation on supply chain management as a double degree with the University of Applied Science Aachen, Germany, and the Ecole de Commerce Rennes, France.

As part of her master thesis she will apply choice-based conjoint analysis to analyse consumers’ choices when shopping for clothing. The focus of her work will be on the concept of product as a service/access economy in the context of the clothing industry with the overall intention to make this industry more resource efficient and more sustainable.

If you are interested in this research or would like to learn more about Melanka, please feel free to contact her via LinkedIn:



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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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