Lisa-Marie Blömeke

Lisa-Marie is a master student of Economics with a focus on Management, Innovation and Marketing at the University of Bielefeld in Germany. Prior to her current studies, she obtained a Bachelor of Science in Economics at the University of Paderborn in Germany.

In her master thesis, she is investigating the attractiveness of business models in the field of video streaming and wants to analyse it with the help of a choice-based conjoint analysis. In doing so, she wants to find out which attributes of streaming services are most important for consumers, how market shares change in different market scenarios, and what consumers' willingness to pay looks like.