Janina Listl

Janina is studying Business Administration with a specialization in Innovation & Digital Business at the Ludwig-Maximilians University in Munich. In her master thesis she will do a choice-based conjoint analysis in order to study customer preferences towards battery electric vehicles. Janina focuses on electric vehicle characteristics and her goal is to find out which product attributes lead in importance for customers and to what extent customers' preferences are heterogenous concerning electric vehicles' attributes.