Joshua Schramm

Joshua Schramm is currently a Ph.D. candidate at the University of Technology Chemnitz, Germany. He works at the Professorship of Marketing and Retail. The main research areas of the professorship are Sensory Marketing, Market Research Methods, and Consumer Behavior. Before moving to the eastern part of Germany, Joshua got his bachelor's degree in Psychology at the University of Wisconsin in Green Bay and his master’s degree in business psychology at FH Westküste in Heide, a small town located in the northern part of Germany. After receiving his master’s degree, Joshua worked in market research for several years in Mainz and Hamburg.

In his research, Joshua wants to find out the effects of incentive-aligned conjoint analysis on predictive validity (mainly focusing on the classical KPIs such as hit rate, mean hit rate probability, root mean squared error, etc.). Due to his previous working experience, he has already experienced the effects of poor response behavior of market research participants and is therefore very interested to find ways to improve data quality and increase participants’ enjoyment of the survey. If you would like to get in contact with Joshua, feel free to contact him on Xing.