Seoyoung Kim

Seoyoung Kim is a doctoral candidate in marketing at the Terry College of Business, the University of Georgia. She graduated from Korea University in Seoul, South Korea with a BBA in Business Administration, a BA in Fashion Design & Merchandising, and a MS in Marketing.

Seoyoung’s research interests encompass firms’ strategic decision-making under uncertainty, marketplace evolution, knowledge network, and business legitimacy. Her current research seeks to investigate the influence of various stakeholders on a firm’s decision-making and a firm’s learning from a variety of stakeholders.

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