Sawtooth Software Conference 2019 | San Diego, CA, USA | September 23–27
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Teaching Aids: Presentation #5 MaxDiff

Maximum Difference Scaling is a 13-minute introduction to the MaxDiff or best/worst item scaling technique used in market research surveys. This is the fifth video out of a series of five videos found in the Academics > Teaching Aids section on the SawtoothSoftware.com website.