CBC Sample Survey: Baseball

<p>Conjoint Value Analysis Baseball game</p>

If you have ever had to explain what Choice-Based Conjoint (CBC) is to a colleague or to a group of people, we think we have a fun and easy solution for you! Below is an intuitive illustration that involves choosing food for dinner at a baseball game. Participants take a quick 9-question CBC questionnaire. We then analyze their choices using only counting. It has been such a hit (a home-run?) that we decided to make a version of this public on our website. This web version provides the experience of taking a CBC survey and then shows immediate feedback, including a what-if market simulator. Click on the link below to launch the survey.