Library Van Westendorp
Conducts a van Westendorp exercise. Also includes a van Westendorp simulator.
- Zachary Anderson
- Written for Lighthouse Studio 9.3
- Last Updated: 19 March 2018
Warning: Sawtooth Software considers Choice-Based Conjoint and Adaptive Choice-Based Conjoint as the preferred techniques for measuring price sensitivity. However, there are cases where the simpler van Westendorp Price Sensitivity Meter could be used.
Respondents complete a van Westendorp question, followed by two Newton-Miller-Smith questions.
This download also includes an Excel van Westendorp Simulator.
- This download includes two versions of the van Westendorp questions and its followups: a numeric input version and a dropdown input version. Discard the questions for whichever version you do not need.
- Line 3 of either grid question's footer can be set to
trueto reverse the order of the van Westendorp questions.