Have an idea?

Visit Sawtooth Software Feedback to share your ideas on how we can improve our products.

Constrain price?

Hello, I'm looking for some guidance on whether to constrain price in a study.

We used conditional pricing. Each product had a different base price and we varied those prices by -/+ 30%. The price part-worths are not showing any clear trend. It appears that respondents did not perceive much of a difference when the price of a particular product increased or decreased.

That's an interesting finding, of course, but the rational consumer will of course prefer Product A at a lower price compared to Product A at a higher price. As such, I'm thinking of constraining price but I'm afraid that I'm essentially creating price sensitivity in the model that the data don't support.

asked Apr 19, 2017 by bdupay (255 points)

Your solution to the original question

Please only use this to answer the original question. Otherwise please use comments.
Your name to display (optional):
Privacy: Your email address will only be used for sending these notifications.
Anti-spam verification:

To avoid this verification in future, please log in or register.