Send an e-mail into our support at sawtoothsoftware.com address. I have a sample spreadsheet that shows how to go from raw scores to rescaled scores for respondents.
As far as the simulator part, our MaxDiff Analyzer tool currently does first choice and share of preference simulations. First choice is just whichever item has the highest score, that's the one you choose. Share of preference is just like conjoint. e^u1 / (e^u1 + e^u2) would give you the share of preference for item 1 when compared in a simulation against item 2.
Calculating reach and frequency for TURF is doable as well, you just discretify the data to turn it into 0 and 1, then count it up. Searching to figure out the best combinations would be a lot more advanced, though I'm sure it would be possible for someone with more knowledge of things like programming and macros in Excel.