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Running analysis

But both pricing methods (continuous vs. discrete) allow an analyis about WTP in the Sawtooth software, right?
asked Oct 23, 2017 by anonymous

1 Answer

0 votes
Sure.  We don't automate any WTP calculations, but we provide data suitable for using in the various approaches for doing so.  Either discrete or continuous pricing functions could be used for such.  WTP is a tricky issue with many pitfalls that we've warned about in white papers, and also in our most recent book "Becoming an Expert in Conjoint Analysis" that is available for purchase on Amazon.
answered Oct 23, 2017 by Bryan Orme Platinum Sawtooth Software, Inc. (162,290 points)