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How to weight respondent level Utility data for Conjoint

I have been provided by weights by markets which I need to include in the excel  simulator.
Let me know how to weight the CBC utility data.
DO we just multiply the weights by the utility score for each elevl in each attribute?
asked Jun 8, 2018 by Malhar

1 Answer

0 votes
If you're reporting utility scores in your market simulator, then you need to multiply each respondent's utilities by each respective respondent's weight, sum the results across respondents, and then divide each sum by the sum of the weights.

If you are trying to weight shares of preference, do the same, but for shares of preference for each individual.
answered Jun 8, 2018 by Bryan Orme Platinum Sawtooth Software, Inc. (162,390 points)
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