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None option in ACBC

It is possible to include "None/Others" option in the ACBC. if we can't include "None/Others" option, are there other ways to use it ACBC module
asked Jun 28, 2018 by Milan Sanathra (430 points)

1 Answer

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There are only two ways that ACBC automatically supports the "None" option:

1.  A "None" utility automatically results from a standard ACBC interview, where the None alternative is the "Not a possibility" option from the "Consideration Phase" section of the survey.

2.  If you add the optional "Calibration" section at the end of the ACBC survey (the 1-5 purchase intent scale), then you can ask the software to estimate a new None utility that corresponds to a researcher-specified point on the purchase intent scale.  For example, if you think that a 4 on a 5-point scale indicates the purchase/not purchase threshold, then the software will estimate a None utility that best fits a 4 on the 5-point scale with respect to the profile's utility.
answered Jun 28, 2018 by Bryan Orme Platinum Sawtooth Software, Inc. (162,590 points)
selected Jun 28, 2018 by Milan Sanathra
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