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How to estimate WTP using MNL and RPL model

Hello, I am trying to estimate WTP using MNL and RPL models, is it possible? Can I generate in Data management? Thanks.
asked Jun 28, 2018 by linjing (185 points)

1 Answer

0 votes
For MNL you can check out this white paper:  http://www.sawtoothsoftware.com/support/technical-papers/general-conjoint-analysis/assessing-the-monetary-value-of-attribute-levels-with-conjoint-analysis-warnings-and-suggestions-2001

We also have a chapter on WTP in our Becoming an Expert book:  http://www.sawtoothsoftware.com/81-products/conjoint-analysis-software/1852-new-advanced-conjoint-analysis-book

Our software does a Bayesian version of mixed logit rather than RPL, but the methods described in the book will help you there.
answered Jun 28, 2018 by Keith Chrzan Platinum Sawtooth Software, Inc. (75,575 points)