Have an idea?

Visit Sawtooth Software Feedback to share your ideas on how we can improve our products.

Test differences of PWU for statistical significance

Dear forum,

is it permissible to use the normalized* PWU of the levels of one continuous attribute (price discount) to test, if the difference in utility is significant?

I use the discount levels as the independent variable in a repeated measurers ANOVA and the individual PWUs as the dependent variable.

Thank you very much in advance for your support.

Best
Aron

*ZCD
asked Apr 16 by Aron
edited Apr 16

1 Answer

+1 vote
Aron,

Yes, that makes perfect sense to me.
answered Apr 16 by Keith Chrzan Platinum Sawtooth Software, Inc. (75,975 points)
...