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Possible to determine significance in sensitivity analysis?

Is it possible to test for whether the difference in share of preference between two products is statistically significant?
asked Apr 20 by chelseav (190 points)

1 Answer

0 votes
Yes.  If you have respondent level data, since share is a metric variable you can test using traditional statistics (e.g. a dependent t-test) or via Bayesian methods using the draws file.  These tests are described here https://www.sawtoothsoftware.com/169-support/technical-papers/cbc-related-papers/2033-statistical-testing.
answered Apr 20 by Keith Chrzan Platinum Sawtooth Software, Inc. (75,875 points)
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