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If I've got two MaxDiffs among the same sample group, do I need to use covariates for both?

I've got two MaxDiffs in the same survey, measuring two different sets of features.

One that is a simple Most/Least Appealing, with one set of features.
The other one is about another set of features, but the metric we ask changes per type of respondent. For some the metric is "Most/Least Likely to Get me to Purchase", for others it's different such as "Most/Least Likely to Get me to Use the Product"

I assume for the latter I need to establish a covariate since the metric is the same between the groups, but I'm also wondering if I need to use a covariate for the simpler metric (the appeal one) even though , lest it look strange when one set of MaxDiff utility scores have lots of differentiation between the group, while the other set of MaxDiff utility scores has little differentiation
asked Apr 23, 2019 by MaxDiff Guy

1 Answer

0 votes
If the item list is different for the two MaxDiffs, you'll need to just analyze them separately.  Cannot combine them in one HB run with covariates.
answered Apr 25, 2019 by Bryan Orme Platinum Sawtooth Software, Inc. (170,215 points)
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