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Relevance of attributes


which test can i use to check if the relevance of  certain attributes in a CBC differs statistically significant from another?

Let´s suppose both relevance values as well as the Standard deviations are already calculated.

May thanks in Advance,

asked Oct 16, 2019 by Niklas

1 Answer

0 votes

I'm not sure what you mean by "relevance" but you can test both utilities and importances using the procedures outlined in this post on our website, which comes from our book Becoming and Expert in Conjoint Analysis:  https://www.sawtoothsoftware.com/169-support/technical-papers/cbc-related-papers/2033-statistical-testing
answered Oct 16, 2019 by Keith Chrzan Platinum Sawtooth Software, Inc. (85,325 points)