CBC Analysis provides information about the part-worths of attribute levels. However, is there any chance to estimate the "total" effect of an attribute in CBC?
I am interested in the effect of the attributes beside attribute levels on the (individual?) decision. So which of the attributes effected the choice made in what way. E.g. was it the color, the shape or whatever attributes someone defines in their CBC studies.
It would be great to know signs and strengths of that impact.
I hope I could draw a picture of my thoughts on what I want to know with this post.