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Conjoint Studies via Smartphones

Does anyone know of any research (on research) looking at the reliability and validity of conjoint anayses conducted via mobile (smart) phones vs. more traditional on-line approaches?  I'd appreciate any references anyone can provide.  Thanks!

asked Oct 27, 2011 by anonymous
retagged Sep 13, 2012 by Walter Williams

1 Answer

0 votes
The best pointers I can give you at the moment are two forum posts by Paul Moon:

Noel Lesnaik from Six 9s Customer Research has some interesting answers on the technical implementation in SSI-Web 6.

It might be an interesting topic to explore though. In my opinion the biggest hurdle will be to fit everything on such a small screen.
answered Nov 4, 2011 by anonymous