Lighthouse Studio

Attribute Text

This dialog lets you input attribute text for conjoint attributes (both text that is shown to respondents, and text that is used in your research reports).  An example of attribute text is "brand," where the level text is "Coke," "Pepsi" and "Sprite."  The default text for an ACA displays the attribute text within the Ratings question, using the function [%ACAAttribute( )%].  

 

You can include just text, or HTML elements (to display graphics, provide links, etc.) as attribute text.

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